5 Questions You Should Answer on Your Church Website's Home Page
Your website is too complicated. There, I said it. But deep down, you know it's true.
If people can't figure out what you want them to do within 30 seconds of coming to your church website, you're on your way to becoming a ghost town. The average surfer has a short attention span (anywhere from five to 12 seconds, depending on who you ask), so your site has to provide users what they want, when they want it.
If you don't, well, you're asking for trouble. Why?According to our own research, 27% of people we polled found their church online. That means over a quarter of folks said, in essence, "if we didn't like the church website, we didn't go to the church."
How to Help People With Your Website
In our work with churches, ministries and nonprofits, we have found that users of church websites are almost always looking for the same types of information. Here's a list of the four questions your site should answer on the home page:
5. What is your church like? In other words, what are people to expect when they come to your church? Yes, we know you're Gospel-centered (so are most other churches!), but what makes you, you? Tell people who you are, what you believe, who works there, and what visitors can expect when they show up. (And make sure you have pictures from real people in your congregation. Stock photos, though pretty and sterile, are a no-no.)