TEC Branding Executive Summary
Branding
The Episcopal Church has a long history of local control and is more democratic than many other denominations. One of the goals of these guidelines is to enable the development of consistent but flexible communications for use by dioceses, parishes, networks, provinces and other entities of the Church. Guidelines allow us to model unity while allowing for a wide range of expressions. A unified approach permits us to communicate the commonalities of our faith that transcend differences among us – those things that reflect the Church’s long history and values, and that universally appeal to its clergy, members, and newcomers.
Brand Strategy Statement
For those looking for more meaning and deepened spirituality, The Episcopal Church offers honest and unconditional acceptance, which removes barriers to Jesus Christ and permits belonging to an authentic church community.
General Principles for Communications
Language, photography and layouts should be simple, approachable, authentic and welcoming.
Avoid jargon, church-speak, and clutter.
Share stories, rather than facts and figures. People learn through storytelling.
Encourage word-of-mouth, both face-to-face and online.
Develop new ways to equip, enable and create “spiritual inviters”.
Do not be afraid to revel in our history and tradition.
Do not be afraid to try something new.
